We develop clever and creative communication strategies to engage and inspire active outdoor enthusiasts.

SERVICES

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Brand Strategy and Management

Every brand has a unique personality – expertise, values, capabilities, and even quirks. We help shape an authentic, curated image that inspires customers and drives genuine, meaningful connections. 

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Vertical Market Research and Trend Analysis

With your business goals top-of-mind, our research dives beyond audience demographics and into psychographic, social and economic factors. Clients gain a complete 360-view of their customer base.

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Public Relations

Securing coveted third-party endorsements is a key pillar of our integrated communication strategies. We select outlets from our vast media network to positively build your brand’s perception. 

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Brand Partner Recruitment and Management

Partnerships enhance your brand’s credibility while reaching niche audiences. Our industry-best connections help us match your brand with compatible partners. 

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Content Strategy and Management

Useful, engaging content connects brands with audiences in a memorable way. We use a range of mediums to achieve a client’s objectives. Our audience-first approach is optimized for search and helps establish your brand as a trusted and valued resource.

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Media Planning and Strategy

We reach your customers where they work, live, and play with a data-driven, full-funnel plan. Media buys are optimized with value-adds to maximize spends with optimal reach and results.

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Creative Services

Good creative touches the heart and stimulates the mind. No tears in the writer, no tears in the reader said Robert Frost. We dig deep to breathe life into every project, from websites to advertising campaigns. All creative is designed to evoke meaningful customer connections.

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Business Consulting

New, expanding, and underperforming businesses all have one thing in common; they need direction. An external assessment of your company’s infrastructure provides a plan of direction that can position your brand to scale new heights.

The Active Outdoor Enthusiast

TKG specializes in reaching active outdoor enthusiasts. Over 175 million people spend an average of 62 outings and $1.2 trillion per year pursuing over 75 outdoor activities in the US.* What they have in common is a love of nature that fosters a challenging, exciting, and active lifestyle. These outdoor enthusiasts prioritize experiences over material possessions.

Recent studies show growing participation in outdoor activities like camping (up 6%), hunting (up 12%), snow sports (up 23%), fishing (up 18%), water sports (up 14%), and bicycling (up 11%). The overall outdoor recreation industry has experienced a consistent 8% YOY growth for the past 10 years.

*SOURCE: Outdoor Foundation

Industries We Serve

Apparel & Gear Manufacturers

Outdoor Product Distributors & Retailers

Travel & Recreation Venues

Environmental Conservation & Education Organizations

Media & Publishing

Finance & Insurance

About Us

Since 2006, The Keer Group has cultivated a cohesive, results-driven approach to branding, marketing, and public relations. We use integrated communication strategies across a range of channels. Our tactics deliver a consistent and impactful message for your brand.

As a boutique agency, co-founders Tom and Angela Keer provide every client with a collaborative and individualized experience. They are directly involved in every project the agency handles and will bring in additional team members based on each clients unique goals and needs.

Tom and Angela Keer, founders of The Keer Group

About Us

Since 2006, The Keer Group has cultivated a cohesive, results-driven approach to branding, marketing, and public relations. We use integrated communication strategies across a range of channels. Our tactics deliver a consistent and impactful message for your brand.

As a boutique agency, co-founders Tom and Angela Keer provide every client with a collaborative and individualized experience. They are directly involved in every project the agency handles and will bring in additional team members based on each clients unique goals and needs.

Clients We've Helped

Client-Take-Me-Fishing
Client-Applewood-Seed-Company
Client-Eukanuba
Client-High-Lonesome-Ranch
Client-Beretta
Client-Peter-Gray-Parr-Project
Client-Als-Goldfish-Lure-Co
The Keer Group builds a new website for The Upland Almanac
Client-Webb-Farm
Client-Deep-Water-Cay
The Keer Group helps launch new running accessory company, Run's Done
Client-K-T-Ranch
The Keer Group helps The Preserve at Boulder Hill with targeted media placement
Client-Ernst-Conservation-Seed
The Keer Group builds a new website for The Upland Almanac
Client-Great-Bay-Rod-Company
Client-Famars
Client-ICast
The Keer Group helps Stephen Faust of Stoneybrook Outfitters expand his customer reach
Client-Black-Fly-Lodge
Client-Eastern-Native-Grass-Symposium
Client-Gumleaf-Boots
Client-Lars-Jacob-Wingshooting
Client-Ugly-Dog-Hunting-Company
The Keer Group helps White Wing Label position for growth
Client-Honey-Lake-Plantation

TESTIMONIALS

"Working with The Keer Group has had a lasting impact — on our business and on me as a leader. They’re true partners in every sense: solution-oriented, agile, innovative, and passionately dedicated. They roll up their sleeves to learn the business, build smart strategies, and deliver results that truly matter.

The outcomes speak for themselves — year-over-year growth in earned media value, valuable insights into the outdoor industry that shaped everything from creative concepts to market opportunity estimates, and the successful digital launch of a complex advocacy program — all contributing to market share growth from 3% to 7% with our core audience.

Beyond the numbers, The Keer Group genuinely cares about the relationships they build, keep things collaborative, and are a joy to work with."

 

Jessica Stiebel | Global Digital Director, Mars Inc / Champion Petfoods

TESTIMONIALS

"The Keer Group used their significant insight, business savvy, and industry connections to put Blackfly Lodge on the map. They accounted for significant media placements, their work won us awards, and they dramatically increased our sales and bookings. They understand our thinking regarding our valued customer relationships. Their work is outstanding."

 

Vaughn Cochran | Blackfly Lodge

TESTIMONIALS

"TKG brought expertise in publishing, sales, and marketing necessary to launching and growing Covey Rise. TKG has a rare combination of big picture vision and precise execution."

 

Kelly Waldrop | Co-Founder, Covey Rise Magazine

TESTIMONIALS

"The Keer Group is a sporting industry best. Thanks to them we had an increase in brand awareness, phenomenal sales growth and improved profitability. They are honest, forthright, smart and down-to-earth people. Their character shines through in their work and elicits respect industry wide for their company and their clients."

 

Bill Webb | Owner, Webb Farm

TESTIMONIALS

"As a small business owner, I have to have a big Internet presence. The Keer Group understood where I wanted to go and knew how to help get me there. As a professional hunting guide, there is a small clientele base, yet my first year was extremely successful due, in large part, to the professional website Tom and Angela built for me. Their knowledge of the industry, and the people in the industry, combined to make my website professional, functional, and stand out amongst all the others. My first year in business was very successful, and I owe a large part of that to the Keer Group."

 

Stephen Faust | Owner, Stoneybrook Outfitters & Gordon Setters

TESTIMONIALS

"TKG is one of those rare and powerful companies that takes a roll-your-sleeves-up approach to everything they do. The knowledge and enthusiasm they bring is infectious and their impact is undeniable. TKG has a can do attitude and a keen eye for detail. A wise investment for your brand."

 

Darrin Maggy | Partner, Great Bay Rod Company

TESTIMONIALS

"Hiring The Keer Group was an excellent business decision on behalf of the three major resort properties in which I have ownership as well as management responsibility. I needed consultants to reorganize management structures and business processes as well create and deploy marketing and sales initiatives. TKG accepted the challenge and exceeded my expectations. Their availability and willingness to work beyond normal hours until completion of a project was much appreciated."

 

Paul Vahldiek, Jr. | Co-Owner, The High Lonesome Ranch, K-T Ranch, & Deep Water Cay

TESTIMONIALS

"When I approached TKG to re-design my logo and knit my fly-fishing and bird hunting brands into one, I wanted something simple yet classic. TKG came through in spades."

 

Dave Brown | Owner, Dave Brown Outfitters

TESTIMONIALS

"Bang up (no pun intended) job on the USA TODAY Hunt & Fish magazine, from concept to submitted stories. Thank you for the good work. We could not have done this without you."

 

Jeannette Barrett-Stokes | Director, STUDIO GANNETT-USA TODAY Premium Publications

Tom and Angela Keer, founders of The Keer Group

OUR WHY


Our world has become increasingly digital, and the daily volume of information that bombards people shortens attention spans and creates non-thinking behavior. Time in nature offers a simple and fulfilling connection, and creates strong, impactful, and meaningful experiences. The activities, places, people, environment and animals all contribute to living life, and there is never an end to the joy that comes from learning, exploring, and wandering.

Emotionally connecting relationships inspire action and foster strong, intimate and powerful connections between brands and customers. At The Keer Group, we use equal parts of creativity, intellect, and innovation to make your brand stand out from the rest.

The Keer Group - Branding, Marketing & Public Relations for the Active Outdoors

GET IN TOUCH

Inspiring people is key to driving purchases and brand loyalty. An effective communications strategy that connects with active outdoor enthusiasts on a deeper level requires authenticity, commitment, and drive.

If you’re looking to connect with this growing audience, give us a call or email us. We’d love to learn more about your brand.