Integrated marketing solutions for reaching outdoor & active lifestyle enthusiasts.

Marketing has always been about connecting customers with goods and services. Only now there are countless ways to present your products and services to your target audience.

Over 2 million blogs are posted each day. More than 100 hours of video are uploaded every minute. And Facebook has over 1.5 billion users. By the time you finish reading this paragraph, those numbers will have increased. The average attention span in 2005 was 12 seconds. Now it’s dropped to less than 8 seconds.

It’s easy for consumers to develop non-thinking behavior with this information overload. At TKG, we know how to break their trance.

 

We’re here to help.

Integrated marketing solutions for reaching outdoor & active lifestyle enthusiasts.

Marketing has always been about connecting customers with goods and services. Only now there are countless ways to present your products and services to your target audience.

Over 2 million blogs are posted each day. More than 100 hours of video are uploaded every minute. And Facebook has over 1.5 billion users. By the time you finish reading this paragraph, those numbers will have increased. The average attention span in 2005 was 12 seconds. Now it’s dropped to less than 8 seconds.

It’s easy for consumers to develop non-thinking behavior with this information overload. At TKG, we know how to break their trance.

 

We’re here to help.

The Common Thread

Over 144 million Americans participate in outdoor recreation. That’s nearly half the population. Our interests are diverse and range from running and biking to hunting and fishing. At the end of the day we all usually wind up around the fire pit.

Stories are told and experiences are shared around mountain-top campfires, beach bonfires, and guest ranch or backyard fire pits.

For outdoor and active lifestyle brands, being a part of a meaningful fireside chat is the epitome of a job well done.

The Keer Group’s integrated marketing solutions help brands become a positive part of the fireside chat.

How We Can Help You

  • Media strategy, outreach and placement
  • Custom content and branded storytelling effectively written to maximize keyword use and search engine results while maintaining reader interest.
  • Print and digital creative including web development, email marketing, social media marketing, ad campaigns, collateral and logo design.

“For outdoor and active lifestyle brands, being a part of outdoor enthusiasts’ fireside chats is the epitome of a job well done.”

Tom Keer, Founder of The Keer Group and Award-Winning Writer

“For outdoor and active lifestyle brands, being a part of outdoor enthusiasts’ fireside chats is the epitome of a job well done.”

Tom Keer, Founder of The Keer Group and Award-Winning Writer

The Common Thread

Over 144 million Americans participate in outdoor recreation. That’s nearly half the population. Our interests are diverse and range from running and biking to hunting and fishing. At the end of the day we all usually wind up around the fire pit.

Stories are told and experiences are shared around mountain-top campfires, beach bonfires, and guest ranch or backyard fire pits.

For outdoor and active lifestyle brands, being a part of a meaningful fireside chat is the epitome of a job well done.

The Keer Group’s integrated marketing solutions help brands become a positive part of the fireside chat.

How We Can Help You

  • Media strategy, outreach and placement
  • Custom content and branded storytelling effectively written to maximize keyword use and search engine results while maintaining reader interest.
  • Print and digital creative including web development, email marketing, social media marketing, ad campaigns, collateral and logo design.

Some Folks We’ve Helped

Our work has spanned consumer goods, travel, tourism and recreation, publishing, club life and conservation. The scope of our work varies by clients’ needs. Established brands often need a simple refresh such as a new website and marketing collateral, refreshed content for an existing website, regular blogs, social media and email campaigns. Other times they need media coverage including new story angles and expanded placement.

Start-up and transitioning companies often require foundational assistance before marketing efforts begin: competitive research, market analysis, or strategic planning. Effective creative and media strategies are rooted in these core building blocks.

Below is a selection of companies, publications and non-profit organizations we’ve helped.

Some Folks We’ve Helped

Our work has spanned consumer goods, travel, tourism and recreation, publishing, club life and conservation. The scope of our work varies by clients’ needs.

Established brands often need a simple refresh such as a new website and marketing collateral, refreshed content for an existing website, regular blogs, social media and email campaigns. Other times they need media coverage including new story angles and expanded placement.

Start-up and transitioning companies often require foundational assistance before marketing efforts begin: competitive research, market analysis, or strategic planning. Effective creative and media strategies are rooted in these core building blocks.

Below is a selection of companies, publications and non-profit organizations we’ve helped.

"The Keer Group is a sporting industry best. Thanks to them we had an increase in brand awareness, phenomenal sales growth and improved profitability. They are honest, forthright, smart and down-to-earth people. Their character shines through in their work and elicits respect industry wide for their company and their clients. "
-Bill Webb, Owner Webb Farm

"TKG used their intimate knowledge, vision, and media contacts to place a number of key editorial pieces for the PGPP in record short time. They built a stunning ecommerce website, created gorgeous collateral, and deployed successful social media strategies. Their focus and devotion to this important conservation cause was extremely effective."
-Ed Belak

"The world moves quickly. A new idea can become old and stale very fast. The Keer Group not only keeps up but has a tendency to lead the way. Their fresh new ideas and innovations, in combination with a hard work ethic, not only helped to get my business started but continues to keep it elevated and current."
-Lars Jacob

"TKG brought expertise in publishing, sales, and marketing necessary to launching and growing Covey Rise. TKG has a rare combination of big picture vision and precise execution."
Kelly Waldrop, Co-Founder, Covey Rise Magazine

"The Keer Group used their significant insight, business savvy, and industry connections to put Blackfly Lodge on the map. They accounted for significant media placements, their work won us awards, and they dramatically increased our sales and bookings. They understand our thinking regarding our valued customer relationships. Their work is outstanding."
Vaughn Cochran
Blackfly Lodge

"Bang up (no pun intended) job on the H&F magazine from concept to submitted stories. Thank you for the good work. We could not have done this without you."
-Jeannette Barrett-Stokes, Director
Custom Content/STUDIO GANNETT
USA TODAY Premium Publications

"Hiring The Keer Group was an excellent business decision on behalf of the three major resort properties in which I have ownership as well as management responsibility. I needed consultants to reorganize management structures and business processes as well create and deploy marketing and sales initiatives. TKG accepted the challenge and exceeded my expectations. Their availability and willingness to work beyond normal hours until completion of a project was much appreciated."
-Paul Vahldiek
The High Lonesome Ranch, K-T Ranch & Deep Water Cay

"As a small business owner, I have to have a big Internet presence. The Keer Group understood where I wanted to go and knew how to help get me there. As a professional hunting guide, there is a small clientele base, yet my first year was extremely successful due, in large part, to the professional website Tom and Angela built for me. Their knowledge of the industry, and the people in the industry, combined to make my website professional, functional, and stand out amongst all the others. My first year in business was very successful, and I owe a large part of that to the Keer Group."
Stephen Faust, Owner

"TKG is one of those rare and powerful companies that takes a roll-your-sleeves-up approach to everything they do. The knowledge and enthusiasm they bring is infectious and their impact is undeniable. TKG has a can do attitude and a keen eye for detail. A wise investment for your brand."
Darrin Maggy, Partner, GBRC

"The Keer Group did a terrific job on my website! I couldn't be more pleased."
-Captain Bob Baker

"When I approached TKG to re-design my logo and knit my fly-fishing and bird hunting brands into one, I wanted something simple yet classic. TKG came through in spades."
-Dave Brown, Owner

About The Keer Group

No one really knows the story and vision behind a brand quite like the founder and their team.

When paired with a simpatico marketing partner, the stories and purpose driving the brand can reach the desired target with significant speed, impact and effectiveness.

The Keer Group has worked in the active outdoors industry for decades. Our team of marketing professionals has established invaluable industry relationships.

Individually we’ve had careers as writers, photographers, magazine editors, graphic designers, art directors, web developers, social media managers, market researchers, search engine specialists and business leaders for a variety of prominent outdoor brands.

Collectively we provide you with the power of an industry best team – talent, connections and passion.
  

Call us at 617-259-0290 or email us today to learn more.

Contact The Keer Group

Your Name (required)

Your Email (required)

Your Phone

Website

Tell us a little about your marketing needs

About The Keer Group

No one really knows the story and vision behind a brand quite like the founder and their team.

When paired with a simpatico marketing partner, the stories and purpose driving the brand can reach the desired target with significant speed, impact and effectiveness.

The Keer Group has worked in the active outdoors industry for decades. Our team of marketing professionals has established invaluable industry relationships.

Individually we’ve had careers as writers, photographers, magazine editors, graphic designers, art directors, web developers, social media managers, market researchers, search engine specialists and business leaders for a variety of prominent outdoor brands.

Collectively we provide you with the power of an industry best team – talent, connections and passion.
  

Call us at 617-259-0290 or email us today to learn more.

Contact The Keer Group

Your Name (required)

Your Email (required)

Your Phone

Website

Tell us a little about your marketing needs