Integrated marketing solutions for reaching outdoor & active lifestyle enthusiasts.
Marketing has always been about connecting customers with goods and services. Only now there are countless ways to present your products and services to your target audience.
Over 2 million blogs are posted each day. More than 100 hours of video are uploaded every minute. And Facebook has over 1.5 billion users. By the time you finish reading this paragraph, those numbers will have increased. The average attention span in 2005 was 12 seconds. Now it’s dropped to less than 8 seconds.
It’s easy for consumers to develop non-thinking behavior with this information overload. At TKG, we know how to break their trance.
We’re here to help.
Integrated marketing solutions for reaching outdoor & active lifestyle enthusiasts.
Marketing has always been about connecting customers with goods and services. Only now there are countless ways to present your products and services to your target audience.
Over 2 million blogs are posted each day. More than 100 hours of video are uploaded every minute. And Facebook has over 1.5 billion users. By the time you finish reading this paragraph, those numbers will have increased. The average attention span in 2005 was 12 seconds. Now it’s dropped to less than 8 seconds.
It’s easy for consumers to develop non-thinking behavior with this information overload. At TKG, we know how to break their trance.
We’re here to help.
The Common Thread
Over 144 million Americans participate in outdoor recreation. That’s nearly half the population. Our interests are diverse and range from running and biking to hunting and fishing. At the end of the day we all usually wind up around the fire pit.
Stories are told and experiences are shared around mountain-top campfires, beach bonfires, and guest ranch or backyard fire pits.
For outdoor and active lifestyle brands, being a part of a meaningful fireside chat is the epitome of a job well done.
The Keer Group’s integrated marketing solutions help brands become a positive part of the fireside chat.
How We Can Help You
- Media strategy, outreach and placement
- Custom content and branded storytelling effectively written to maximize keyword use and search engine results while maintaining reader interest.
- Print and digital creative including web development, email marketing, social media marketing, ad campaigns, collateral and logo design.
“For outdoor and active lifestyle brands, being a part of outdoor enthusiasts’ fireside chats is the epitome of a job well done.”
Tom Keer, Founder of The Keer Group and Award-Winning Writer
“For outdoor and active lifestyle brands, being a part of outdoor enthusiasts’ fireside chats is the epitome of a job well done.”
Tom Keer, Founder of The Keer Group and Award-Winning Writer
The Common Thread
Over 144 million Americans participate in outdoor recreation. That’s nearly half the population. Our interests are diverse and range from running and biking to hunting and fishing. At the end of the day we all usually wind up around the fire pit.
Stories are told and experiences are shared around mountain-top campfires, beach bonfires, and guest ranch or backyard fire pits.
For outdoor and active lifestyle brands, being a part of a meaningful fireside chat is the epitome of a job well done.
The Keer Group’s integrated marketing solutions help brands become a positive part of the fireside chat.
How We Can Help You
- Media strategy, outreach and placement
- Custom content and branded storytelling effectively written to maximize keyword use and search engine results while maintaining reader interest.
- Print and digital creative including web development, email marketing, social media marketing, ad campaigns, collateral and logo design.
Some Folks We’ve Helped
Our work has spanned consumer goods, travel, tourism and recreation, publishing, club life and conservation. The scope of our work varies by clients’ needs. Established brands often need a simple refresh such as a new website and marketing collateral, refreshed content for an existing website, regular blogs, social media and email campaigns. Other times they need media coverage including new story angles and expanded placement.
Start-up and transitioning companies often require foundational assistance before marketing efforts begin: competitive research, market analysis, or strategic planning. Effective creative and media strategies are rooted in these core building blocks.
Below is a selection of companies, publications and non-profit organizations we’ve helped.
Some Folks We’ve Helped
Our work has spanned consumer goods, travel, tourism and recreation, publishing, club life and conservation. The scope of our work varies by clients’ needs.
Established brands often need a simple refresh such as a new website and marketing collateral, refreshed content for an existing website, regular blogs, social media and email campaigns. Other times they need media coverage including new story angles and expanded placement.
Start-up and transitioning companies often require foundational assistance before marketing efforts begin: competitive research, market analysis, or strategic planning. Effective creative and media strategies are rooted in these core building blocks.
Below is a selection of companies, publications and non-profit organizations we’ve helped.
About The Keer Group
No one really knows the story and vision behind a brand quite like the founder and their team.
When paired with a simpatico marketing partner, the stories and purpose driving the brand can reach the desired target with significant speed, impact and effectiveness.
The Keer Group has worked in the active outdoors industry for decades. Our team of marketing professionals has established invaluable industry relationships.
Individually we’ve had careers as writers, photographers, magazine editors, graphic designers, art directors, web developers, social media managers, market researchers, search engine specialists and business leaders for a variety of prominent outdoor brands.
Collectively we provide you with the power of an industry best team – talent, connections and passion.
Call us at 617-259-0290 or email us today to learn more.
Contact The Keer Group
About The Keer Group
No one really knows the story and vision behind a brand quite like the founder and their team.
When paired with a simpatico marketing partner, the stories and purpose driving the brand can reach the desired target with significant speed, impact and effectiveness.
The Keer Group has worked in the active outdoors industry for decades. Our team of marketing professionals has established invaluable industry relationships.
Individually we’ve had careers as writers, photographers, magazine editors, graphic designers, art directors, web developers, social media managers, market researchers, search engine specialists and business leaders for a variety of prominent outdoor brands.
Collectively we provide you with the power of an industry best team – talent, connections and passion.