The High Lonesome Ranch
Located on the Western Slope of Colorado, The High Lonesome Ranch enjoyed moderate-to-poor sales success as a sporting ranch. The venue was known by a limited audience for mule deer hunting, elk hunting, and stillwater trout fishing.
The Keer Group was retained to completely transform this 300-square mile Colorado ranch into a successful, internationally-recognized guest ranch and scientific research center. TKG began the project with an operations overhaul to streamline processes in guest services, accounting, human resources, IT, sales and ranch management.
The next step was to determine the guest package offering. TKG compiled research specific to the Rocky Mountain sporting and guest ranch market. Using the competitive data, the ranch was repositioned with a wide variety of sporting and recreational activities, packages and pricing.
With the proper infrastructure and product offering in place, TKG began re-branding the property with a strong new logo design, engaging print collateral, an inviting website and a sales-driven email campaign. PR efforts soon followed along with a series of ad campaigns which resulted in a burst of media coverage.
The result? A profitable guest ranch known across the world as a premier Rocky Mountain destination suitable for anyone’s bucket list.