• image
  • image
  • image
  • image
  • image
OUR WORKS image

Next Project: Honey Lake Plantation

The High Lonesome Ranch

Located on the Western Slope of Colorado, The High Lonesome Ranch enjoyed moderate-to-poor sales success as a sporting ranch. The venue was known by a limited audience for mule deer hunting, elk hunting, and stillwater trout fishing.

The Keer Group was retained to completely transform this 300-square mile Colorado ranch into a successful, internationally-recognized guest ranch and scientific research center. TKG began the project with an operations overhaul to streamline processes in guest services, accounting, human resources, IT, sales and ranch management.

The next step was to determine the guest package offering. TKG compiled research specific to the Rocky Mountain sporting and guest ranch market. Using the competitive data, the ranch was repositioned with a wide variety of sporting and recreational activities, packages and pricing.

With the proper infrastructure and product offering in place, TKG began re-branding the property with a strong new logo design, engaging print collateral, an inviting website and a sales-driven email campaign. PR efforts soon followed along with a series of ad campaigns which resulted in a burst of media coverage.

The result? A profitable guest ranch known across the world as a premier Rocky Mountain destination suitable for anyone’s bucket list.

Deliverables


  • Market Strategy
  • Marketplace Analysis
  • Brand Development
  • Expanded Product Offering
  • Public Relations
  • Web Content Management
  • Email Marketing
  • Ad Campaign
  • Brochure
  • Media Kit
  • Direct Mail
  • Sales & Reporting
  • Streamlined Operations
  • Customized existing software
  • Staff Training

What Our Clients Say

  • Hiring The Keer Group was an excellent business decision on behalf of the two major resort properties in which I have ownership as well as management responsibility. The High Lonesome Ranch is located in De Beque, CO and Deep Water Cay in the Bahamas. I was in need of consultants who could assist in the reorganization of the management structures and processes as well as marketing and sales efforts. The Keer Groupaccepted the challenge and exceeded my expectations. Their availability and willingness to work beyond normal hours until completion of a project was much appreciated.
    Paul Vahldiek, Owner The High Lonesome Ranch & Deep Water Cay