When The Keer Group suggested adding the historic K-T Ranch to The High Lonesome Ranch properties, HLR ownership was skeptical. But with a turn-key agricultural platform, income from conservation easements and a beautiful property located on the banks of world-renown fly-fishing water that was sure to put heads-in-beds, the opportunity quickly became a no-brainer.
What’s more is TKG saw the opportunity to increase sales by offering extended-stay packages split between both properties that offered sportsmen the opportunity to pursue many sporting passions all in one trip.
After establishing the operations infrastructure and fine-tuning the package offering and pricing, TKG went to work branding and marketing the property.
The result? A double-digit increase in extended stay packages and a trip of a lifetime for many discerning sportsmen.