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Next Project: K-T Ranch

Honey Lake Plantation

The Keer Group is thrilled to be retained by author and serial entrepreneur Bob Williamson to help with marketing and PR efforts for his latest venture, Honey Lake Resort & Spa. Williamson purchased the plantation in 2008 and has spent the last few years creating a five-star venue. The resort has quickly established itself as a premier destination for weddings, retreats, and other special events.

The Keer Group began work in January 2012 to expand brand awareness for the resort to a national and international audience with specific focus on the discerning sportsmen market. TKG has secured editorial coverage of the resort in Sporting Classics September 2012, The Bird Hunting Report June 2012, The Upland Almanac 2013 Winter, Shotgun Life February 2013, Covey Rise Magazine April 2013 among others.

In January of 2013, The Keer Group received news that  Honey Lake Plantation Resort and Spa had been awarded the prestigious Hunting Lodge of the Year award from Sporting Classics magazine. The magazine annually salutes companies and individuals whose products and services have a decidedly positive impact on their readers’ lives. 2013 marks the 13th anniversary of the magazine’s Awards of Excellence which recognizes a select group of distinguished manufacturers, venues, foundations, and conservation agencies.

A Video from the Award Ceremony:

Deliverables


  • Market Strategy
  • Marketplace Analysis
  • Brand Development
  • Expanded Product Offering
  • Public Relations
  • Web Content Management
  • Email Marketing
  • Ad Campaign
  • Brochure
  • Media Kit
  • Direct Mail
  • Customized existing software
  • Staff Training