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OUR WORKS image

Deep Water Cay

Gil Drake and legendary Field and Stream editor A.J. McClane founded Deep Water Cay in 1958. For decades it ran as a commercial venture until being acquired by a developer of sporting properties. The venue was converted to a private club and was successful for a number of years until falling into foreclosure.

Deep Water Cay received a new lease on life when it was acquired by a new ownership group seeking to restore the Tropical island paradise to its former glory. The Keer Group was retained to revitalize the Bahamian bonefish club with cutting edge business practices and innovative marketing.

After some due diligence market research, the transformation began with the introduction of a mixed-use club concept, a blend of public and private access. Activities, packages, and pricing were established to support year-round recreation. A “Path to Membership” program was designed to invite the public guests into private club membership which offered a suite of benefits.

The venue underwent a complete facelift with new facilities and renovations of existing structures. TKG brought in photographers to showcase the new Deep Water Cay Club, and got to work marketing and promoting the venue through a multitude of digital and print media outlets.

The result? Deep Water Cay has been restored to a world class resort. Occupancy rates have soared. The club has entertained a veritable who’s who of the fly-fishing, celebrity, and entertainment world. And, most recently, DWC served as the stage for seven episodes of the Outdoor Channel’s Buccaneers & Bones starring Tom Brokaw, Michael Keaton, Liam Neeson, Tom McGuane, Lefty Kreh, Yvon Chouinard, Bill Klyn, Flip Pallot, and Aaron Adams.

Deliverables


  • Market Strategy
  • Marketplace Analysis
  • Brand Development
  • Expanded Product Offering
  • Public Relations
  • Web Content Management
  • Email Marketing
  • Ad Campaign
  • Brochure
  • Media Kit
  • Direct Mail

What Our Clients Say

  • Hiring The Keer Group was an excellent business decision on behalf of the two major resort properties in which I have ownership as well as management responsibility. The High Lonesome Ranch is located in De Beque, CO and Deep Water Cay in the Bahamas. I was in need of consultants who could assist in the reorganization of the management structures and processes as well as marketing and sales efforts. The Keer Groupaccepted the challenge and exceeded my expectations. Their availability and willingness to work beyond normal hours until completion of a project was much appreciated.
    Paul Vahldiek, Owner The High Lonesome Ranch & Deep Water Cay