Blackfly Lodge Public Relations Campaign
Blackfly Lodge is the anchor venue for Schooner Bay, an innovative and progressive mixed-use residential community. Home sites surround a harbor which historically has been the center of island business. Surrounding the cottage community is a Series 2 and 3 level of retail stores, employee housing, a church and a school. Add an environmentally savvy geothermal cooling system which air conditions naturally and an organic garden that supplies the community with fresh produce and you have a unique place to call home.
To attract tourists and second-home owners to live and vacation on Abaco, an anchor operation was needed. A commercial fishing lodge was just the ticket, and Vaughn and Jean Cochran, Dave Byler, and Clint Kemp were the team to make it happen. Many anglers were already well familiar with the Cochrans, a fascinating couple who have mixed art, travel, guiding, retail, and restaurants into a successful enterprise. But folks were not so aware of their new venue on Abaco, and that is where The Keer Group stepped in to help.
At the heart of the Blackfly Lodge Public Relations Campaign was securing feature editorial in a refined list of national and international publications. The unveiling of Blackfly Lodge to its target audience was carefully planned out with staggered editorial features spanning a two-year period. The venue was featured in Garden and Gun, Fly Fisherman magazine, Fly Fisherman magazine’s Gear Guide, Sporting Classics, Fly Fishing in Saltwaters, Saltwater Sportsman, USA Today Hunt & Fish, Outside Magazine, The Virginia Sportsman, Eastern Fly Fishing, and GAFF Magazine.
In 2013, Garden and Gun named Blackfly Lodge the Best New Bonefish Lodge. In 2014, Fly Fisherman magazine named Blackfly Lodge the Best Bonefish Destination of the year.
The result? Blackfly Lodge is on the map and if you’re interested in going we recommend advanced planning as they are booked well into the future!