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Events & Media FAM Trips Archives - The Keer Group image

ICAST/IFTD 2014

Last year, IFTD decided to forgo an independent trade show in favor of joining the significantly larger ICAST show that is touted as being the world’s largest fishing show.  Discussions prior to that union were across the board, with many fly anglers leaning towards joining Outdoor Retailer.  What seems to differentiate fly rodders from conventional anglers is the fly fisherman is

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Media FAM (Familiarization) Trips are Well Worth the Time and Investment

  Years ago, a media FAM trip was often synonymous with a boondoggle or a junket.  I recall one poorly orchestrated event that quickly deteriorated into something more closely resembling the movie Animal House.  A good time was had by some, many took offense, and the rest were dumbfounded by

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Top 5 from The Keer Group’s 50 Ideas in 50 Minutes to Grow Your Business Seminar at ICAST

While our audience at ICAST was primarily fishing tackle retailers, these ideas can be helpful for a variety of business types. Here’s the Top 5 that appeared to resonate with folks the most: Market Your Staff’s Expertise. Never miss an opportunity to turn your staff into a key opinion leader.

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Big Turnout at ICAST – thanks to everyone that attended our seminars

Our friend Mary Jane Williamson, ASA Communications Director, reports “from exhibitors to buyers to outdoor media, 9,000 representatives from the global sportfishing community converged on the Orange County Convention Center in Orlando, Fla., July 11-13, for the world’s largest sportfishing trade show. The 55th International Convention of Allied Sportfishing Trades, better

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See You at ICAST

We at The Keer Group are excited about this week’s ICAST show!  Ken Andres and Mary Jane Williamson have done a tremendous job assembling an outstanding show.  In keeping with their raised bar, we enlisted the help of our professional and insightful affiliates.  Joining us at our presentation 50-in-50 will

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50 Ideas in 50 Minutes at ICAST

We are thrilled to be a part of ICAST2012 this July 11-13 in Orlando, Florida. ICAST is the world’s largest sportfishing trade show and annually hosts 7,000 members of the sportfishing industry from 63 countries. It is produced by the American Sportfishing Association. If you haven’t already registered, it’s not

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