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Content Marketing Archives - The Keer Group image

Content Marketing for USA Today Hunt&Fish Magazine

USA Today Hunt&Fish magazine is a special interest publication produced annually with a 4.5 million circulation.  Its timing is Summer/Fall, it is perfect bound, and the page count is between 120-130. Editorial-to-advertising ratios run about 55%/45% and the magazine appeals to an outdoor enthusiast audience. Historically, the content primarily focused on whitetail

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Don’t ask to move in on the first date, please.

As I scan the landscape of my L-shaped desk, I find it cluttered. But not with paper, books, trade publications, business cards or other typical desk accessories. Instead my desk is buried under technology. A laptop with dual screens, a secondary laptop, an iPad, a Smartphone, a scanner, a landline

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Which works, Print or Digital?

Our generation bears witness to the new comer that is vastly different from traditional print media.  Joining fly fishing books and magazines is a brave new world of digitally-published blogs and ezines.  In the past few years, many businesses have retooled their sales and marketing expenditures by reducing print advertising. 

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The Real Media Skinny

We just received the Summer issue of Angling Trade and Editor Kirk Deeter has filled the magazine to the brim with outstanding ideas for success in 2012. If you don’t already subscribe to this excellent publication, you can here http://www.anglingtrade.com/subscribe/ and it’s FREE! Who doesn’t love great ideas for free? TKG’s President,

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