Meet The Keer Group
As a full-service brand management company we build long-lasting relationships between companies and customers. We work with businesses in a variety of stages: start-up or established, stalled or expanding. Our team supports all facets of building a brand.
We provide innovative business strategies paired with the best marketing practices for your business needs. Our team is insightful, creative, resourceful, deliberate, organized, committed, thought-provoking and ready to help you succeed. From meaningful and engaging marketing collateral to delivering your brand message through a myriad of public relations and media outlets, we make sure your message reaches the right audience to grow your sales.
A successful business requires more than an attractive and engaging brand. Real success comes from delivering on what your brand promises. We can help you build and streamline the necessary operational infrastructure to support your brand. Let us help you build a brand worth standing for.
OUR TEAM AND AFFILIATES
Tom’s marketing initiatives have two distinct purposes: to help build a brand worth standing for and to increase sales. He and his team are results-oriented and rely on insight, ability, and industry relationships to provide growth opportunities for clients.
Tom’s performance has resulted in a number of awards. While directing The Orvis Company’s Wholesale Division, he won their Impact Award for a 7-figure increase in profitability. TKG’s website work for one client received the American Marketing Association’s “Most Improved Website” Award. Most recently he received the 2011 Pinnacle Award for Outstanding Achievement from Professional Outdoor Media and Mossy Oak.
Tom has assembled a team with tremendous experience from some of the most respected outdoor companies and advertising agencies in the nation. His clients have been in the real estate, travel and leisure, manufacturing, retail, destination clubs, and educational markets.
Angela Keer has spent two decades creating both organizational infrastructures and design platforms that remove the roadblocks of delivering extraordinary customer experiences.
She established a cutting edge B2B internal sales and service division for Husqvarna. Angela then moved on to run the customer contact division for The Orvis Company. In 2006 she was chosen by a trade publication, Catalog Success, as a “Profile in Success” for her innovative tools and contributions to industry benchmarking in customer service.
Since forming The Keer Group, she has worked with a variety of clients ranging from Online Retailers and Manufacturers to Guest Ranches and Art Galleries. With every client she has strived to help them provide an improved, sustainable and positive customer experience.
Angela and Tom live on Cape Cod in Massachusetts.
Sales & Event Management
Bob is a retired professional baseball player and former host of OMG Multi-Media’s award-winning America’s Outdoor Journal television show featuring fishing, wing shooting, and big game hunting. He specializes in luxury sporting travel for celebrities, broadcast media, and sales-consulting within the sporting lifestyle industry. Bob lives in Colorado.
Marla has a passion for visual communication through sophisticated typography, compelling imagery, and imaginative design solutions. Her attention to detail, both in her design work and project management, is unsurpassed. As founder and principal of Marla Kaplan Design, Marla pours creativity into every project while keeping the message purposeful and clear. For Marla, design is about communication, and beauty. This approach has led to awards for her work from The Society of Publication Designers, being published in their prestigious design annuals. Marla lives in Atlanta.
Rewards and Incentives
Lane has managed the outdoor operations for premier sporting
destinations for more than 25 years. He is the owner of Active Outdoors ~
Concierge and Adventure Travel. Lane serves organizations that want to
drive specific initiatives in the outdoors; and he connects them with the
sporting destinations looking for their business. Lane lives in Minnesota.
Alex has spent the last 18 years learning, and then leading, all aspects of the market research industry. Prior to forming Brookmark Research Services in 2009, Alex held senior leadership positions on both the client and supply-side of the business including Abt Associates, Scudder Investments and Research Data Technology. Alex has unparalleled experience executing online studies and a driving sense of perfection which results in on time, on budget and error-free research results. Alex brings his trademark enthusiasm to every client initiative. A dedicated outdoorsman and athlete, Alex approaches meeting his client’s research needs the same way he approaches tying flies, training dogs and coaching boys’ basketball – with patience, humor and a drive for perfection. Alex lives in Massachusetts.
Al Cuneo is co-owner and creative director of the award-winning Cuneo Creative Group, a Tallahassee-based creative design and marketing consultancy. During his 45-year career, Al has worked with several Fortune 500 companies including Proctor and Gamble, Flowers Industries, and St. Joe Land Company. His creative work and national ad campaign turned St. George Island and Florida’s “Forgotten Coast” into a popular vacation destination. Al is the past president of the Tallahassee Advertising Federation, and has extensive print, broadcast, point of sale and web experience. Cuneo regularly gives speeches and seminars on “It’s Only Creative When it Sells.” Al lives in Florida.
In 2004, Cuneo Creative Group expanded into a full-service advertising group when George Cuneo joined the firm. George is responsible for all digital and interactive aspects of CCG. George has created an on-line presence for well over 150 local and national businesses, and is responsible for integrating the company’s traditional media approaches with cutting-edge technology. His award winning web work for Jon Kohler & Associates has helped generate over 250 million dollars in sales over the past 4 years. Clients include real estate, automotive, retail, insurance, banking, health care, publishing, restaurants and packaged food products. George lives in Florida.
Karen is an award-winning Executive Creative Director who has worked with several large advertising and public relations agencies where her clients included Texaco, Verizon Wireless, Continental Airlines, The Houston Zoo, The High Lonesome Ranch, Deep Water Cay and Mississippi Power Company. Karen lives in Texas.
Joe has a wealth of experience in the outdoor publishing, branding, emerging media and marketing fields. He is the former associate publisher of Fly Rod & Reel and has edited and written for some of the most prestigious titles in the outdoor industry. Joe lives in Vermont.
Jim has spent over 30 years in product development, award-winning catalog design and photography. His experience has included leadership positions for both L.L. Bean Fly Fishing and Orvis Fly Fishing. His innovative product designs have included AquaStealth and T3 fly rods. He has published 8 books on photography. Jim lives in Virginia.
Nancy specializes in wing shooting and hunting dog photography. She is a contributing editor for Versatile Hunting Dog, on the board of directors for Pheasants Forever and Quail Forever, a field photographer for the Ruffed Grouse Society and the creative entity behind the Ugly Dog Hunting Company. Nancy lives in Vermont.
Some brands aren’t positioned to survive. Legacy brands are living entities that evolve constantly because they relate to people’s thoughts and feelings. Their brand message is communicated through media outlets that effectively reach target customers. Organizational infrastructures ensure profitability while employees are empowered to deliver on brand promises. If you aspire to be a legacy brand, we can help. Let us help you build your brand and establish enduring relationships between you and your customers.
WHAT WE DO?
TKG has compiled a significant amount of market research. In addition, our team can compile custom research for a specific market segment. Using the collected data, TKG will provide recommendations on product positioning, pricing strategies, customer outreach efforts, and the best marketing vehicles to reach your target audience.
Our team will work with you to establish objectives, determine market strategies, establish timelines, and manage budgets. You’ll end up with an Execution-Ready Plan.
The TKG team will breathe life into your brand with a variety of logo designs and supporting collateral. We strive to reflect the core of a business in all our creative design work.
The TKG digital creative team works on web design, web content management, search engine optimization, affiliate marketing, internet marketing, social media, email marketing and associated analytics. Our print creative team focuses on ad campaigns, brochures, media kits, product specific creative, point-of-sale collateral, catalogs, postcards, direct mail, signage, trade show booths, corporate identity packages and presentations.
We will help you determine the best mix for your business needs and budget. With over 100 years of combined PR experience, the TKG team has well-established media connections for both print and digital campaigns.
A well designed operational infrastructure is critical to delivering your brand promise. Software, internal processes/procedures, inter-departmental communication and staffing plans are all key elements. TKG can help ensure your operation is running smart and efficient.
Whether you have an existing sales team that needs to increase closing rates or if you’re building a team from scratch or if you’re looking to outsource sales through booking agents or affiliate marketing, TKG can help grow your sales.
If you have software that needs customizing to suit your needs, staff that needs a refresher on delivering outstanding customer service, or a moderator for an upcoming offsite strategic meeting, we’d welcome the opportunity to share our knowledge with you and your staff.